Christmas Campaign including Augmented Reality App
Since the year 2000 the TIME MODE brand brochures are distributed in SS and AW season. These are individually designed watch and jewelry brochures tailored to the jeweler and his brands. The pressure and the design are organized by TIME MODE. The distribution in the local area or the scattering in the environment or the supplement in the local weekly newspaper is taken over by the jeweler. This results in an individually tailored advertising material, adapted to the needs of retailers and their customers.
The individual brand brochures from the jeweler and the corresponding national advertising campaign consisting of numerous buckets in the most important Austrian magazines such as – SERVUS, WOMAN, TV MEDIA, MADONNA – form the perfect symbiosis for a good publicity of pretty watches and jewelry for the festive season.
All in all, the brochures together with the magazine advertisements produce a circulation of 3.7 million – an incredible number.
The brands Julie Julsen, Les Georgettes, Engelsrufer, Seven-24, Lotus, Police, Smarty and Candino are advertised this season.
For the first time this season, the glued in supplement and the brochures are provided with visual content. Simply download the FREE APP “Scandra” in the App Store or Google Play Store for FREE and hold your smartphone or tablet over the contents marked with the SCANDRA sign. With SCANDRA, printed paper becomes visual content with added value. Informative, easy to understand and full of surprises!
For example, watch Megan Fox walk through Manhattan in the Lotus image-video or see how the stones of the Dancing Stone collection by Julie Julsen move and shine.
Find the supplement here to flip through.